we develop assets, that brands can own and leverage, to become an accepted cultural player

To become a contributor to a cultural domain takes empathy. Once a brand knows what role it seeks and what stories it wants to generate, it can develop property towards those aims. We invent and operate brand properties, cultural assets for brands. Whether it’s a space, an event, a content format, product extension or a service, brand properties are designed to facilitate a culture. This allows the brand to scale up both volume and credibility of its stories.

At likefriends, our process is centered around empathy. At the personal, cultural and business level. To develop a brand property we must be sensitive to what has value in a cultural domain and its people. Because brand properties are intended to have people interact with them, we also must understand the dynamics of the domain.

Through developing and operating these brand properties, we support brands in becoming accepted cultural players.

find out more about how we work