co-creating a unique
summer hit with a little
help from the fans

Looking to build an emotional connection with an age group notoriously adverse to advertising, Lay’s needed something out of the ordinary to engage the fun-loving youth of The Netherlands. Giving them a platform to create something unique proved to be a hit.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed interdum purus. Aliquam feugiat libero elit, vel mattis eros ornare ac. Suspendisse vitae pharetra erat. Pellentesque pulvinar consectetur ultricies. Proin in nulla ut metus pharetra luctus quis nec nulla. Integer consequat suscipit augue vitae porta. Praesent lobortis pellentesque ipsum et volutpat. Pellentesque tempus, dui vitae condimentum sagittis, velit neque tempus tellus, id sollicitudin tellus mi at leo.

View case film

social interaction

Something about how people where able to join the team and make the 'zomerhit' together with the entire Lay's Social community. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed interdum purus.

final result

We put the final track on Spotify and shared it with all the Lay's fans. Lorem ipsum...

Listen link --->