“Hotels are about people and their stories, not about empty spaces”. We are working with Marriott International, Inc. to develop the Moxy Hotels brand, its digital strategy, website and social media platforms. Watch the video for a quick introduction, or visit moxyhotels.com
At the center of Moxy's digital approach is the Guestbook. Powered by Instagram, the Guestbook is a way to collect, curate, and tell all the stories that happen #atthemoxy. Guests encounter the Guestbook in every step of their journey. On the brand website moxyhotels.com, in the hotel on a videowall, and as they log their devices onto the WiFi. The Guestbook gives Moxy an ever changing, energetic and thoroughly human visual identity.
Watch the video for an explanation of how the Guestbook works.
A key element of the current young demographic's attitude is creativity. The drive to be an original, authentic person, full of energy. Moxy Hotels and the Moxy brand enable young people to follow that desire. At Moxy, costs are low, the beds fantastic, the feeling homely and the vibe international and creative.
Moxy invites talented, unique people to collaborate. Renowned Instagrammers stay #atthemoxy and take over the Instagram account. And YouTube celebrity Taryn Southern hosted the first 'Do
Not Disturb' webseries. Produced and shot in a portable Moxy room, the show consists of a series of interviews - in a comfy Moxy bed.