While traditional hotels are presented as empty shells, with sleek lobbies, tidy beds and pristine views, Moxy is all about the real, unfiltered guest experiences. To bring the brand promise to life, we developed a costumised digital infrastructure driven by user generated content: The Moxy Guestbook. With it, Moxy guests across the globe share their best Instagram snaps through Moxy’s own digital platforms, giving future guest an insight into life #atthemoxy.