ASICS GEL®️ technology is the result of ASICS’ scientific approach in the development of their footwear. With zoom in on the hectics of the everyday by featuring a Berlin Live Action Painter, a street photographer and someone trying to catch the train. Rooted in sport performance, ASICS GEL®️ provides the comfort, cushioning and style needed to live every day life to the fullest.
In the previous seasons campaign, scientists conducted a series of tests in a fictional lab to ensure ASICS shoes carry you throughout the day, everyday. This AW20 campaign, instead, focuses on their reports; the notes, graphs and calculations of their research overlayed on the active, everyday life of people.