ASICS - Engineered For Everyday AW20

‘ENGINEERED FOR EVERYDAY’ is the AW20 sequel to ASICS Sports Style SS20 global campaign. The campaign runs across markets globally, featuring four core products that all share GEL®️ technology within their DNA, using the component in new and expressive ways.

ASICS GEL®️ technology is the result of ASICS’ scientific approach in the development of their footwear. With zoom in on the hectics of the everyday by featuring a Berlin Live Action Painter, a street photographer and someone trying to catch the train. Rooted in sport performance, ASICS GEL®️ provides the comfort, cushioning and style needed to live every day life to the fullest.

In the previous seasons campaign, scientists conducted a series of tests in a fictional lab to ensure ASICS shoes carry you throughout the day, everyday. This AW20 campaign, instead, focuses on their reports; the notes, graphs and calculations of their research overlayed on the active, everyday life of people.

 

ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20
ASICS – Engineered For Everyday AW20