Personal and cultural empathy is at the core of our process. When designing a brand identity, our strategists interview business owners, brand team members, employees as well as consumers and people from the field. We combine this qualitative understanding with the data from our research tools. This creates a broad understanding, both rational and intuitive, of the brand and its cultural context.
From this basis of empathy, we help our clients define their brands’ identity and how this identity manifests itself in both traditional communication and in emerging technologies like verbal design. At Likefriends, we aim to develop brand identities that are confident and culturally viable.
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