Oneself - a DIY health care brand for impatient patients

We were asked to develop the brand positioning, name and identity for a new e-commerce brand of DIY health tests. The brand is aimed at today’s savvy and impatient audience.

 

Rationale
Nothing is more important than your health.
You worry about it? You act.
You are uncertain? You look for answers.
When it comes to your health, you take matters into your own hands.

Introducing
Oneself, your health in your hands