Being a storyteller requires empathy, and a charismatic brand needs stories to tell. Compelling stories it was in, stories it started and anecdotes it has collected. Like people, brands use these stories to advance their identity and the outside recognition of that identity. Stories give the brand a voice but more importantly, a role to play. Through stories, a brand becomes more deeply and broadly embedded within its cultural domain, leading to truly impactful engagement.
Empathically (re)connecting with people makes your brand stand out.
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