With Randstad’s Human Forward position the role of people becomes much clearer. We are not here to feed the tech or act as a human chatbot for data. They feed us, our knowledge and experience, so we can better bring each other forward. Technology and human touch that creates progress for everyone.
That is not just a marketing position. It is both the way the employees should feel they are seen by the company while also being the bar by which their performance, and it’s impact on lives, will be judged. In short, Human Forward is not “new drapes same window”, its a new view on the job at hand. This is what we were tasked with communicating to the client and candidate teams of Randstad.