picture perfect:
inside the home with
Europe’s most popular bathroom

To increase brand consideration and build brand equity around MADE’s product offering, we were tasked with evolving their creative expression to increase its relevance for the Benelux market while corresponding with their brand goals and values.

Leveraging key influencers in-market, we co-created a series of videos showcasing the individuality and home decor style of MADE’s customers. The result focuses on the homes of Dutch and Belgian customers. The videos are produced with a distinctive, unique, aspirational and original aesthetic to aid differentiation amongst heavy competition.

We’ll take a look inside the Antwerp apartment of interior stylist and photographer Patricia Goijens, which she shares with her architect fiancé, Dieter and their British Shorthair, George the Furst. With a Pinterest famous bathroom that has been shared tens of thousands of times and the original snaps featured on more than 25 million websites, the home take clues from ‘The Grand Budapest Hotel’ and effortlessly combines the old with the new.