co-creating a unique
summer hit with a little
help from the fans

Looking to build an emotional connection with an age group notoriously adverse to advertising, Lay’s needed something out of the ordinary to engage the fun-loving youth of The Netherlands. Giving them a platform to create something unique proved to be a hit.

co-creating a unique summer hit with a little help from the fans

social interaction

Something about how people where able to join the team and make the 'zomerhit' together with the entire Lay's Social community.

co-creating a unique summer hit with a little help from the fans

final result

We put the final track on Spotify and shared it with all the Lay's fans.