co-creating a unique
summer hit with a little
help from the fans

Looking to build an emotional connection with an age group notoriously adverse to advertising, Lay’s needed something out of the ordinary to engage the fun-loving youth of The Netherlands. Giving them a platform to create something unique proved to be a hit.

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co-creating a unique summer hit with a little help from the fans

social interaction

Something about how people where able to join the team and make the 'zomerhit' together with the entire Lay's Social community. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sed interdum purus.

co-creating a unique summer hit with a little help from the fans

final result

We put the final track on Spotify and shared it with all the Lay's fans. Lorem ipsum...

Listen link --->