New ASICS campaign debuts
The Comfort Of Confidence

Real squad leaders don’t flaunt, brag or boast. Instead they are quietly selfassured while still radiating inspirational energy. True confidence comes from within, from being in tune with yourself and your surroundings. With the The Comfort Of Confidence ASICS honours the confidence to follow your own path and GEL-QUANTUM is there along every step of the way, providing comfort and style throughout the day.

The Comfort of Confidence’ campaign is currently live on social media, and digital as well as brick-and-mortar retail locations across the globe. Likefriends is currently working on the continuation of the campaign for the second half of 2019.


Strategy & Creative: Stef de Jong, Mitch Roedoe, Desmond Lissone, Demian Geurts Larribau LaVigne
Art Direction: Aemilius Teunissen, Demian Geurts Larribau LaVigne, Keith Kornson, Jan Jesse Bakker
Account: Dorien Hoorens
Production: New Amsterdam, RONIN Amsterdam, Colorbleed
Photography: Mounir Raji
Styling: Esmée Croqué