dream of californication:
retro la in an
antwerp loft

To increase brand consideration and build brand equity around MADE’s product offering, we were tasked with evolving their creative expression to increase it’s relevance for the Benelux market while corresponding with their brand goals and values.

Leveraging key influencers in-market, we co-created a series of videos showcasing the individuality and home decor style of MADE’s customers. The result was a series focusing on the homes on Dutch and Belgian customers, the videos were produced with a distinctive, unique, aspirational and original aesthetic to aid differentiation amongst heavy competition.